By: Molly Smith
MDNA SKIN, founded by Madonna in 2004, has officially launched in the United States after being exclusively available in Hong Kong, Taiwan, and Japan. The products, ranging from a $50 face wash to a serum originally developed for Madonna’s own personal use, are only available on the MDNA website and at Barney’s.
MDNA is self-proclaimed as the “Soul Cycle of skin treatments,” according to this Instagram. The secret to the products? A mix of Madonna, the Montecatini waters, and Japanese beauty company, MTG.
The company’s website claims that the ancient “blessed waters” of Montecatini produce minerals and nutrients that are known for providing balance, recovery, and repair. “Over the past 150 years, Montecatini’s spas have attracted royal families, Hollywood stars, renowned musicians and other luminaries from around the world.”
Royalty and celebrities? Further proof that we are not worthy.
The products also use some of the latest beauty technology. The $600 Rejuvenator Set requires a detailed routine to get the best bang for your buck. This MDNA SKIN video breaks it down step by step.
It includes a spatula, a clay mask, and a magnetic head. Yes, magnetic. The video shows the model’s clay mask miraculously being lifted from her face, leaving her with flawless, shiny skin.
While Rihanna’s Fenty Beauty line may allow for a much-needed level of inclusivity in beauty products, MDNA lets customers feel like royalty: floating in ancient waters and being healed by the gods.
So Madonna, Give It 2 Me and I’ll decide for myself.