By: Emmy Berg
The already beloved Highland Park Village just got a little better. HPV is (again) gaining a glamorous pop-up shop that will be open from this April until June 3.
Officially opening today, April 12, Goop is Gwyneth Paltrow’s lifestyle brand that includes everything from beauty, health and wellness, food, travel, fashion, work and more. The Goop team carefully selects various brands and products within those categories that fit with Goop’s commitment to clean living. These lines and products are sold on their website and in pop-up shops.
Goop has also created its own exclusive skincare line made from all organic ingredients, something very important to the actress CEO. It also has a completely natural-based line of fragrances.
The company was founded a decade ago in 2008 in Paltrow’s kitchen when she decided she wanted to share her health-focused recipes, lifestyle and travel destinations around the world.
HPV is very excited to welcome Goop back to its shopping center. Four years ago, Goop had its first go at a store where it teamed with designer Michelle Nussbaumer to create a swanky shopping experience.
The new Goop pop-up is located at 70 Highland Park Village just down from Mi Cocina. Different from the former pop-up shop, this Goop will include food! Recipes from Paltrow’s cookbooks will be served in a café in the store. The shop will also house Goop-exclusive brands and other healthy-lifestyle inspired products.
Make sure to “pop” in the next time you are strolling through HPV.
