There seems to be an unspoken rule for the fashionably able that trends must be abided by. However, when it comes to wearing luxury logos, such as Gucci, Fendi, Versace, Louis Vuitton, the rules don’t always apply. While some use this trend as a way to decorate their frame, others use it as a mere symbol of wealth and status. And, of course, there are the ones that ignore it all together; the rebellious. By stamping the name of a high-end designer brand on one’s body, it represents the ultimate status symbol, pronouncing that yes, I am able to afford this.

It’s safe to say we saw this coming. Take Gucci’s ever-popular name brand white tees that go for $500 a pop, the classic Louis Vuitton never-full, and even the Balenciaga down coat with the house’s name prominently stamped on the back. Oh, and did we mention the Kim Kardashian Fendi campaign?

Personal stylist for the Dallas elite, Bobbi Schwartz, opts for a minimalistic look and thus, is not a huge fan of this up-and-coming fan favorite.

“I think it’s overkill,” says Swartz. “ I consider Louis bags with LV’s all over them to just be neutral. But on the other hand, Balenciaga’s got these pointy-toe boots with BB’s on them…I just think it can be too much.”

Schwartz dares to bring up the infamous Balenciaga puffer jacket mentioned earlier and remarks that it’s overkill. She believes less is more. Instead of screaming, “I’m wearing a designer good!” by plastering it all over one’s body, use it subtly, such as a shoe accent or a classic tote bag. In fact, one of Schwartz’s all-time favorite bags is the timeless Gucci tote with GG’s scattered about.

“In the style world it shows an insecurity that I have to have people know that I can afford to buy this jacket.” – Bobbi Schwartz

Our question: will it last? Schwartz, despite her disdain, believes so. For me, I think it’s destined to fall.

Caroline Hogan

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