How the Viktor & Rolf Couture Collection Became IG Famous

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By Lizzie Loftus
The couture shows have dawned on Paris and brought many an influencer with them. This fashion month pregame has been host to a slew of beautifully outrageous collections, with the most notable being from Dutch designers Viktor Horsting and Rolf Snoeren. Simply put, they took the Dior graphic tee and one upped it.

The collection had 18 dresses in total with sayings such as “F*** this I’m going to Paris” or “Sorry I’m late I didn’t want to come” or “Whatever.” My favorite you ask? The green tulle dress adorned with “I am my own muse.” Needless to say, I know what I’m wearing to class tomorrow!

It’s no surprise that these dresses and their über-relatable sayings popped up all over Instagram mere hours after the show and sparked many a meme. Witty sayings AND tulle?! One parodied Lady Gaga’s repeated awards show speech, another touched on Kris Jenner’s famous “You’re doing great sweetie,” and finally, a sprinkle of Paris Hilton for good measure.

It will be interesting to see what other fashion week collections go viral on social media. Was the Viktor & Rolf collection really just that #relatable or will this be a constant fashion week theme?

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