Editor in Chief: Makes sure each issue flows cohesively by examining issues from all angles. Oversees all aspects of the production process by managing a team of editors, designers, writers and contributors. Determines the focus of the issue by selecting all story ideas and working with the Creative Director on photo shoot concepts and visuals. Works with managing editor and Student Media Company to set up deadlines for copy, images, advertising and deadline proofs. Edits all copy and works with Art Director and Photo Editor to make sure all photos are properly illustrated. Works with the Art Director and Creative Director on layout and design. Creates distribution plan for each issue and works with Marketing Director on promotion and launch party.
Creative Director: Works with Photo Editor to conceptualize photo shoots and visuals. Seeks out and coordinates with photographers, models, stores, makeup artists and hair stylists to execute vision. Offers direction and is present at all shoots. Ensures all photos coming in are the right tone and quality for the magazine and works with Editor in Chief to make sure stories are properly illustrated. Works with Art Director and Assistant Art Director to lay out the magazine and edit photos. Works with digital team to ensure that digital content is aesthetically consistent with the magazine. Requires strong visual/aesthetic sensibility. Working knowledge of Adobe Photoshop and InDesign required.
Photo Editor: Works with Creative Director & Editor in Chief to develop photo shoot concepts, secure shoot locations, models, photographers, and hair and makeup artists as well as reach out to stores and pull looks for shoots. Works with Editor in Chief to illustrate stories. Requires strong visual/aesthetic sensibility. Should have a working knowledge of Adobe Photoshop.
Assistant Photo Editor: Works with Photo Editor to develop and execute photo shoots. Responsible for collecting high-quality photos from writers/sources/stores/PR departments, etc., to assist in illustrating stories. Requires strong visual/aesthetic sensibility. Should have a working knowledge of Adobe Photoshop.
Staff Photographer: Works with Creative Director, Editor in Chief, Photo Editor and other stakeholders to develop photo shoot concepts. Photographs images – either on-site or in studio – and delivers those images to the Editor in Chief and Creative Director in a timely manner. Must have access to necessary equipment – cameras, lighting equipment, etc. Must be able to meet deadlines. Requires strong visual/aesthetic sensibility. Must have a working knowledge of Adobe Photoshop. Required courses: Photojournalism.
Art Director: Works with Editor in Chief and Creative Director to design and lay out the magazine as well as oversees production. Requires a strong visual/aesthetic sensibility as well as graphic design skills, including knowledge of Adobe Photoshop and InDesign. Must be able to meet deadlines.
Assistant Art Director: Assists Art Director with designing/laying out/producing the magazine. Requires a strong visual/aesthetic sensibility as well as graphic design skills, including knowledge of Adobe Photoshop and InDesign. Must be able to meet deadlines.
Managing Editor: Works with Editor in Chief to manage workflow, assign stories and edit copy. Communicates with stakeholders, including Student Media advertising representatives to set deadlines for copy/finished book and advertising sales. Should have strong writing and editing skills, including knowledge of AP style. Required courses: Reporting 1, Magazine Writing.
Senior Editor: Works with Managing Editor and Editor in Chief to select, assign, write and/or edit articles/items for the magazine with a focus on well feature stories. Works with writers and contributors to develop feature story ideas and communicates with writers/contributors regarding manuscript changes and placement in the magazine or on the website. Should have strong writing and editing skills, including knowledge of AP style. Required courses: Reporting 1, Magazine Writing.
Digital Director: Works with Editor in Chief, Creative Director and other stakeholders to develop the SMU Look.com site. This includes posting stories and videos as well as reaching out to contributors. Works with Multimedia Producer to create new content and Social Media Manager to run social channels. Works with the EIC, Student Media Company and Marketing Director to develop advertising opportunities for the website. Required courses: Reporting 1, Basic Audio & Video Production.
Social Media Manager: Works with Digital Director and Multimedia Producer to develop social calendar and post relevant and engaging content to social media accounts. Requires strong visual/aesthetic sensibility.
Multimedia Producer: Works with EIC, Digital Director and others to create video and audio content for SMULook.com and social media. Attends photo shoots, interviews and events to illustrate stories and capture footage; develops video and audio content for the site. Required courses: Reporting 1, Basic Audio & Video Production.
Marketing Director: Works with the Editor in Chief and Student Media Company to develop partnerships/collaborations with potential sponsors/advertisers. Plans and oversees launch events and works with EIC to develop and execute magazine distribution plan. Must be well organized, outgoing and motivated. Experience in sales would be helpful. Marketing/Advertising majors or minors preferred.
Sales and Marketing Consultant: Help clients develop a marketing plan that includes advertising space in SMU Look magazine (and/or any other Student Media Company outlets) in order to improve their position on campus. Must be well organized, outgoing, motivated and able to work an off-campus job. Experience in sales would be helpful, but a commitment to developing client relationships is paramount. All majors or minors welcome.
Advertising Designer: Work with clients and marketing consultants to design ads, social media graphics, website elements and more as needed for in-house and external advertising campaigns. Working knowledge of Adobe’s Creative Suite and strong design proficiency preferred. All majors welcome. Work-study eligibility receives priority review.
Sales Assistant: Works with Student Media Company team to research and develop potential client lists, reach out to area business owners, and pair clients with student staff members in order to reach their marketing goals. Ability to understand and accurately relay a brand’s needs to team members is required.