By: Camille Ulam
On a sunny afternoon in Deep Ellum, we met Lauren White, the ultimate style guru and Instagram star. Her bubbly personality reflected in the vibrant clothing she wore for our fun-filled photo shoot throughout the colorful neighborhood. This Texas girl brings her “A” game from head to toe, never missing a beat, or shall we say trend.
SMU Look: How would you describe your style?
Lauren White: Out there- but in the best way possible. My typical fashion advice to friends when buying clothes is to buy the most out-there thing on the rack because you can always borrow the basics from your friends.
SL: How do you use social media?
LW: My social media, in a way, indicates how my life is going. I tend to keep my social sites very professional with a sort of theme going with them. In today’s day and age, I think of your social media as a brand of yourself. As my favorite artist, Ashley Longshore, says, “The name of the game is branding, people. It’s about value. I’m trying to turn myself into a Birkin bag.”
SL: What has your experience been with brands contacting you to post on your Instagram?
LW: The first brand that contacted me was Dr Pepper, which was a dream come true. Typically, just like Dr Pepper, a brand will normally comment on a picture or DM me on Instagram. Either the company is very open in asking to send me a product in return for a review or a post on that product. Otherwise, the brand, like Hunter Boots, is very serious about not revealing who they are until I sign a contract and then they will send me the products.
SL: Would you ever create your own blog? What type of content would you post?
LW: I am 99% sure I will create one during this semester. The content that would be posted will be things that are relevant to me (styles I have tried, makeup tricks, gifts to get for your BFF during holidays or birthdays). I have probably taken too long to create a blog because I’m trying to figure out how I would keep it 100% real and 100% me.
Of course, a round of rapid fire:
SL: Favorite stores to shop online?
SL: Celebrity or blogger muse?
LW: I am in love with Danielle Bernstein who runs a blog named We Wore What. She inspires me to constantly try new daring styles and mix up my look.
SL: Favorite Dallas restaurant?
LW: Anything sushi, poke, or ramen is a definite fave!
SL: Favorite fashion trend?
LW: Fave trend of the moment – Baker Boy Hats. I love them. You can throw them on with practically anything and you immediately look like a cute, preppy girl straight off the streets of London.
SL: Least favorite trend?
LW: Those weird, dad, old, dirty plumber looking shoes. I don’t know who decided they needed to make these and also make the price tag a ridiculous number, but they need to GO.
SL: Dream job?
LW: I guess my dream job would be an influencer on social media. I know it is very unlikely, but to be able to travel the world in order to show off my style in beautiful places is nothing I would EVER complain about.
SL: Beauty product you can’t live without?
Now it’s time to follow Lauren on Instagram @theloudblond!
Photos by: Camille Ulam