Is Boulevard Fashion Evolving from Traditional to Trendy?

Is edgier fashion replacing traditional summer dresses this Boulevard season?

A longstanding SMU tradition is wearing white to the first home football game. This is followed by just about anyone seen roaming the Boulevard on game day—students, professors, alumni.

But when did the White-Out tradition begin? According to the Daily Campus article “I’m Dreaming of a White Boulevard,” the first official whiteout occurred in 2009 when over 3,000 white T-shirts were handed out by students and faculty.

What started out as an opportunity to wear your white summer dresses one last time has evolved over the last nine years. Boulevard fashion is constantly changing, and now you are more likely to see white maxi dresses, two-piece sets and, as campus fashionistas predict for this season, a tailgate filled with white denim skirts and crop tops.

Jillian Owens, a senior accounting major, thinks SMU students will be showing more skin this Boulevard season.

“I think girls are wanting to stand out more and be sexier on the Boulevard,” she said.

Luckily for SMU students, denim skirts, such as this option from American Eagle or this number from Forever 21, are affordable and re-wearable.

If a matching set is more your style, try something like this combo from Planet Blue.

The ninth annual white-out Boulevard is on Friday, September 7 as the Mustangs take on TCU at 7:00 p.m.

“It’s the first real opportunity to show yourself off to everyone during the year,” Owens said.

Grace Valentine

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