“Just Do It” or Don’t?

Colin Kaepernick, the controversial athlete and social rights activist, is the face of Nike’s newest ad campaign. The 49ers player has been in the spotlight since kneeling during the National Anthem in 2016 as a part of a protest against police brutality. Nike signed an agreement with Kaepernick to make him the face of the 30th anniversary advertisements and the feedback is mixed, to say the least. Here are some of the reactions people are expressing via social media:

Time will tell if this controversial ad will help or hurt the brand.

Brooke Herigon

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