Streetwear Continues to Mix With Luxury

Earlier this semester we wrote about luxury brands taking on creative directors from streetwear brands. Well, the high-low trend continues as luxury brand Tiffany & Co. announces its collaboration with streetwear brand Supreme.

This is not the first time Tiffany’s has collaborated with designers outside of their brand. Earlier this year, the company paired with artist Daniel Arsham to create the Bronze Eroded Tiffany Blue Box to house its special-edition white gold knot bracelet.

The new look comes as LVMH’s Alexandre Arnault rolls out the “not your mother’s Tiffany” campaign with brand ambassadors Beyoncé and Jay-Z. With past partners such as Louis Vuttion and Rimowa, Supreme is no stranger to collaborating with LVMH owned brands.

Early last month the collaboration was leaked with rumors of the collection containing a pearl and chain necklace, a heart-shaped pocket knife, studs and a star bracelet. Both brands posted the same promotional video on Instagram this past Saturday. The video gave a sneak peek of the collection and featured the Supreme ambassador Sean Pablo wearing a pearl chain with a Co. branded pendant.

Lucy Ladis

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