Dallas Pop-Up Watch: Galentine’s Day with Support Her Story

Balloon mural by Stellar Balloons as well as the neon sign showcasing the Support Her Story Instagram Photo credit: Ivy Nielsen

From Thursday, January 27th to Sunday the 30th, a Galentine’s spectacular took place in West Village, drawing in shoppers and influencers to come to see a variety of products, live music and beverages. Decorated with an explosion of balloons in pink and red and a mural with a pop-art flair, this festive pop-up was a perfect moment. It was indeed the most joyful way to ring in the season of love and encourage others to shop small!

Boxes are ready to be packaged at the Support Her Story Table during the event Photo credit: Ivy Nielsen

Support Her Story, a Dallas-based brand founded by Brittany Underwood, Whitney Rowell and Tinsley Merrill, features an array of luxury female-owned products in an online marketplace or paired together in a monthly box subscription. These unique brands are all small businesses founded in and outside Dallas by women. Support Her Story strives to highlight the spirit of female entrepreneurship and gives a platform for these businesses to grow.

Showcase of the mural outside of the event Photo credit: Ivy Nielsen

On a sunny afternoon in West Village, the event is in full swing. Shoppers stroll into the party, curious to see where the liveliness and music are coming from. Featured on the long white tables at the front of the event is a collection of luxury brands. Support Her Story has set up the ideal destination to shop for the perfect Galentine’s Day Gift. Their products seamlessly pair together in perfect, white boxes. Live music brings the energy as shoppers browse the products around the main tables. Attendees of the pop-up enjoy complimentary mimosas, coffee and ranch waters as they learn about the many female-owned brands on display.

Corazon hats on display at the event Photo credit: Ivy Nielsen

We the Birds Macarons on display Photo credit: Ivy Nielsen

Balloon display outside after the event Photo credit: Ivy Nielsen

Malibu Apothecary and Susan Posnick products on display at the front table of the event Photo credit: Ivy Nielsen

Jewelry table featuring a sample sale during the event Photo credit: Ivy Nielsen

Guests making their own Zen Jenn Beauty sugar scrubs during the event Photo credit: Ivy Nielsen

The event was indeed a success for all the brands featured. It’s such a perfect kick-off into the month of love! Below is a complete list of the fantastic products and entrepreneurs featured…

–Support Her Story

-Balloons and party supplies by Stellar Balloons

-Drinks by Rose Gold Rosé, Osadía Tequila, Ohza Mimosas, Leche de Cafe

-Bartending by Southern Pour Bartending

-Dessert by We The Birds Macarons

-Jewelry featuring Akola Jewelry, Pearl by Lelarose, Gresham Jewelry

-Florals by Gardenuity

-Beauty and makeup products featuring Beauty Bio, Zen Jenn Beauty, Susan Posnick Cosmetics, Shea Yeleen, KiCarCo

–Anna New York

-Luxury candles by Starling Project and Malibu Apothecary

-Leather goods featuring Leatherology

-Hats by Corazon Playero