Tyler Talks Fashion: My Thoughts on Solid & Striped by Sofia Richie Grainge

By Tyler Martin

Remember scrolling through Sofia Richie Grainge’s Instagram during her lavish wedding at Hotel du Cap-Eden-Roc last April? Her extravagant wedding ceremony caught the attention of the world, but it was her impeccable style rebrand that truly stole the show. Despite being only 25, Sofia effortlessly exudes sophistication and modesty in her fashion choices, without looking bland or matronly. Sofia has dazzled us with glamorous outfits on social media, set trends with her everyday looks, and embarked on countless brand partnerships. Coupled with her pregnancy announcement, I couldn’t wait to see what she had in store next. So, when news broke that she was launching her own clothing line, I was eager to see how she’d infuse her elegant yet modern aesthetic into her designs.

Sofia Richie Grainge teamed up with the brand Solid & Striped to design their Spring 2024 Collection, featuring a range of pieces from matching sets to knitwear and dresses.

Back in September of last year, Sofia teased that her line would be “inclusive to everybody so that everyone can feel comfortable.” Recently, it has become a major trend for celebrities to collaborate with established brands to create their own lines, one example being KHY’s first all-leather drop with clubwear brand Namilia.

I was surprised by Sofia’s choice to pair with Solid & Striped, as the brand is primarily known for swimwear, whereas Sofia is celebrated for her minimalistic, yet upscale daily attire. I think my biggest qualm with this line is the pricing relative to its quality. With items ranging from $98 to $798, primarily crafted with viscose and nylon (minus the cashmere sweaters), the price range seems disproportionate to the synthetic materials used, considering they aren’t particularly sustainable or high quality. The brand is priced in this middle-tier range, which is not accessible nor truly exclusive, and doesn’t quite align with Sofia’s aspirational style. On her Instagram, she flaunts ready-to-wear brands like The Row, Chanel and Magda Burtrym, which are likely to be out of the budget for her Gen-Z centered fan base.

Take, for example, Hailey Bieber’s collaboration with Wardrobe NYC in October 2022. Wardrobe NYC is at a much higher price point and is less accessible compared to a brand like Solid & Striped. However, Hailey’s collab felt so authentic to her, as she is consistently photographed in pieces from her collection, emphasizing the quality and longevity of the pieces she created. Much like Sofia, Bieber often wears head-to-toe designer. With this in mind, it would make sense for her collaboration to be ultra high-end to stay true to her brand image or extremely budget-friendly to reach the most amount of people.

I almost wish Sofia Richie would have chosen to do a collaboration with a brand like Target, similar to the recent Diane von Furstenberg for Target collection. Though the quality might not match that of higher-end brands, it would have allowed more people to access Sofia’s modest aesthetic at a lower price point.

That being said, I cannot deny that there are some standout hits from the collection that I believe are worth looking into. The dresses, particularly the Soglio and Seleta styles, seem to really embody Sofia’s signature flair. They are gorgeous designs with intentional pops of color that truly mirror her personal style.

The line launched this past Thursday on Solid and Striped’s main website and will be available Friday on Moda Operandi. Starting March 15, the line will be available at Bloomingdale’s, Fred Segal, Shopbop, and Neiman Marcus.

Unlike her recent Djerf Avenue loungewear collab that sold out in less than a day, her collection with Solid & Striped is still available. A few items did sell-out, but almost everything is still available to shop now.

Here are some of my favorite pieces from the collection: