Streetwear Is Giving Luxury A Refresh

If you’re like me, then you don’t really keep up with streetwear. You know some of the major brands and probably appreciate a good sneaker, but there is a shift happening. The world of luxury fashion is changing as more streetwear designers move into luxury spaces.

We first saw this shift when the founder of Off White, Virgil Abloh, took the position of creative director for Louis Vuttion in March of 2018. Abloh’s debut with Louis Vuttion was plastered in every headline. His line created a shift towards inclusivity and diversity in the luxury fashion space. This show was defined as letting the outsiders in. Everyone was seeing the shift as fashion became a widely accessible artform.

Virgil Abloh
Virgil Abloh Photo credit: Getty Images

Other brands are keeping up with this changing scene by finding their own streetwear creative directors. Founder of A Bathing Ape, Nigo, was appointed creative director of Kenzo in early September. Nigo has founded other streetwear companies such as Human Made, Billionaire Boys Club and Icecream. He was also the creative director of Uniqlo and has collaborated with several major brands. Nigo will be the first Japanese designer to be the creative director of Kenzo since Kenzo Takada, founder and namesake, resigned in 1999. This representation for Kenzo is a major step. Nigo’s direction is speculated to give the company a fresh streetwear look and be rooted in the understanding of many different cultures.

Nigo at a 2016 store opening
Nigo at a 2016 store opening Photo credit: Getty Images

As more streetwear designers step into creative roles in luxury houses, there becomes an expansion of inclusivity and diversity in the realm of fashion. I think this is a needed shift as fashion becomes a more accessible form of expression among the youth.

Lucy Ladis

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