By Reece McGowan
While football fans tune in for the thrill of the game, fashion enthusiasts have their eyes on the stylish wives and girlfriends of the NFL players. The league’s wives and girlfriends – better known as WAGs – have taken over social media, showcasing their fashion and transforming the football field into their personal runway. For these women, game-day outfits are more than just clothing, it’s an expression and a way to shine in a male-dominated community. Just days after the 2025 Super Bowl, it feels fitting to highlight some of the most popular WAGs.
Kristin Juszcyzk is one of the most notable fashion influencers among NFL wives and girlfriends. Juszcyzk has emerged as a prominent figure, crafting custom outfits that mix sports culture with high fashion. She has been married to her husband, San Francisco 49ers fullback Kyle Juszcyzk, for 6 years. Ever since her husband has been playing in the NFL, Juszcyzk has used old football jerseys and thrifted NFL items to construct custom designs for her husband’s games.
Exposure for her designs skyrocketed after Taylor Swift wore her famous NFL puffer to the Chiefs game against the Dolphins on January 13th, 2024. In an interview with People, Juszcyzk said, “I’m so grateful for her. I feel like she’s single-handedly catapulted my career.” With Swift’s assistance, Juszcyzk’s puffer went viral, becoming the new it-item for wives and girlfriends of the NFL. Since that moment, Juszcyzk has worked to be able to create her new brand, Off Season, which debuted this past month on January 7th.
Standing out both on and off the field, Simone Biles has become a magnetic presence that fashion enthusiasts gravitate towards. Despite being the most decorated gymnast of all time, Biles has been the biggest cheerleader for her husband, Chicago Bears safety Jonathan Owens, since they began dating in 2020. One of her most memorable game-day looks was a custom Kelly Daley fleece sweatsuit, which she wore during the game against the Packers. Her husband’s face was plastered all over the design – a cute and playful tribute to her husband.
Of course, no conversation about NFL fashion is complete without talking about pop sensation Taylor Swift, whose game-day looks have drawn nearly as much attention as the plays on the field. For the past two seasons, Swift has fully stepped into the role of supporting her boyfriend, Kansas City Chiefs tight-end Travis Kelce. As her relationship with Kelce progressed, so did Swift’s sideline style. She kicked off the 2025 season in a stylish Canadian tuxedo. The Versace corset top and Giuseppe Zanotti boots paired perfectly with her Louis Vuitton purse. For one of the colder games against the Texans, Swift embraced the holiday spirit with a red Charlotte Simone coat and knee-high Manolo Blahnik boots. This year, Swift chose to keep it simple. She supported Kelce with a white Alaïa ribbed bodysuit, bedazzled Monday Denim shorts, a Saint Laurent blazer, and thigh-high Paris Texas boots.
As the NFL continues to mix sports and style, these game-day looks show that the runaway isn’t only in New York or Paris – it now expands to the football field. Whether it’s a custom design by Kristin Juszcyzk, a bold statement piece by Simone Biles, or an ode to a holiday by Taylor Swift, one thing is for sure – NFL game days are no longer just for football; they’re a complete fashion show.
