Every SMU girl can relate to the words “Texas” and “makeup.” Brandon Maxwell’s new makeup collection is the perfect combination of both. The New York based fashion designer teamed up with M.A.C. Cosmetics to create a Texas inspired makeup line.
During his Texas tailgate-themed launch, guests sat on Yeti coolers and folding chairs, surrounded by an abundance of beer cans. Models such as Gigi and Bella Hadid had Texas sized blowouts and were styled with his Texas inspired lipsticks and eyeshadows.
Maxwell’s line was inspired by larger-than-life women who influenced him in Texas.
Each shade is named after someone dear to his heart, for example his two sisters and his “Mawmaw.”
Maxwell told Vogue, “This show is very personal to me, and you only do a personal show like this once in a lifetime.”
The five piece collection features two lipsticks, two of M.A.C.’s famous Lipglass formula lip glosses, and a powder eyeshadow pallette. The makeup comes in colors like bronze and warm rose, reflecting the beautiful Texas sunsets.
Each product is designed with the outline of the Lone Star state, his signature in the middle, and a heart over his hometown Longview. This would be the perfect gift for a new SMU student!