Uplifting Ways the Fashion Industry is Helping Fight COVID-19

Even a glimpse at the news in the wake of COVID-19’s spread is daunting. Countless headlines regarding deaths, business closures, layoffs, and shortages can quickly become disheartening. However, several major players in the fashion industry — an industry particularly hard hit by the pandemic — have stepped up in unique ways to help fight the virus’s spread. Keep reading for three uplifting ways that the fashion industry is helping others in this difficult time.

1. Alice + Olivia Elastic Trim Donation


According to the brand’s Instagram account (@aliceandolivia), when NYU’s Langone Health was in need of elastic trim to secure protective face shields, Alice + Olivia donated over 1,000 yards. Then, brand founder Stacey Bendet reached out to her supplier, Nice Trims, who donated another 20,000 yards.

2. LVMH Hand Sanitizer Production

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Fashion conglomerate LVMH, the parent company of luxury brands such as Dior, Louis Vuitton, and Fendi, has begun shifting its perfume-manufacturing facilities to the production of hydro-alcoholic hand sanitizer. CEO Bernard Arnault made the call to switch production in response to shortages of hand sanitizers faced by health personnel in France. The hand sanitizer will be delivered free of charge to French health authorities for the foreseeable future.

3. Vogue‘s “A Common Thread” Initiative

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In response to the pandemic, Vogue has partnered with the CFDA to launch “A Common Thread,” a storytelling initiative aimed at raising awareness and funds for those in the fashion community effected by COVID-19. Through the initiative, members from the fashion community can share their stories of change and challenge as a result of COVID-19 via video, and viewers can donate to the fund both online and by text message.

Maggie Kelleher

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